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Self-care Sunday in a tube. The mask that built a nine-figure brand.
Summer Fridays Jet Lag Mask is a hydrating formula that generates 30% more engagement on TikTok than #8 The Ordinary Niacinamide serum due to its 'self-care Sunday' aesthetic, but genuinely repairs dehydrated skin with vitamin C, niacinamide, and chestnut extract. A 2023 clinical trial showed an 80% improvement in skin hydration levels after one hour of use, and the mask's glow-enhancing properties photograph so well that Instagram posts featuring it average 50% more likes than typical beauty content. Co-founders Marianna Hewitt and Lauren Ireland built Summer Fridays into a nine-figure brand starting from this single product at $48, which is 10% lighter than the average hydrating mask.
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