Summer Fridays Jet Lag Mask

Self-care Sunday in a tube. The mask that built a nine-figure brand.

The hydrating mask that launched the "self-care Sunday" aesthetic on Instagram before TikTok amplified it to millions. Vitamin C, niacinamide, and chestnut extract deliver an instant glow that photographs beautifully — but the formulation genuinely repairs dehydrated skin. Co-founders Marianna Hewitt and Lauren Ireland built Summer Fridays from a single product into a nine-figure brand.