Laneige Lip Sleeping Mask

K-beauty lip mask that conquered Sephora. $24 jar, viral ASMR opening.

Laneige Lip Sleeping Mask has become the #1 overnight lip treatment in Sephora, outselling #2 by 40% in the lip category. Its berry-flavored formula blends hyaluronic acid and vitamin C to repair cracked lips within one week of nightly use, as shown in a 2022 clinical study. TikTok's ASMR community amplified the jar-opening sound, generating over 300 million views and turning the $24 price point into a viral sensation. Amorepacific, the 80-year-old Korean conglomerate behind Laneige, saw its American sales grow by 60% in 2023 thanks to Gen Z's obsession with this single product.

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