Laneige Lip Sleeping Mask

K-beauty lip mask that conquered Sephora. $24 jar, viral ASMR opening.

The overnight lip treatment that turned Laneige from a niche K-beauty import into a Sephora bestseller. Berry-flavored hyaluronic acid and vitamin C repair cracked lips while you sleep, and TikTok's ASMR community turned the jar-opening sound into viral content. Amorepacific's 80-year-old Korean conglomerate owes its American breakthrough to a $24 lip balm and Gen Z.