Drunk Elephant Protini Polypeptide Cream

$845M acquisition built on peptide hype that actually delivers results.

The moisturizer that launched a thousand "smoothie" skincare routines. Protini's blend of signal peptides, growth factors, and amino acids became TikTok's poster child for "clean" skincare that actually works. Shiseido paid $845 million to acquire Drunk Elephant in 2019, largely on the strength of this single product's cult following.