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Sweet Baby Ray's
America's best-seller. 220 million bottles. Born at a rib cook-off.
The best-selling barbecue sauce in America did not come from a restaurant dynasty or a pitmaster legend. It came from a Chicago man named Larry Raymond who entered a rib cook-off in 1985 and named his sauce after his brother. Sweet Baby Ray's is unapologetically sweet, crowd-pleasingly thick, and available at every grocery store on the continent. Snobs hate it. Everyone else buys 220 million bottles a year.
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