Lindsey Vonn — From Slopes to Sports Illustrated

Lindsey Vonn, the most successful female ski racer in history with 82 World Cup victories, also turned her sport into a fashion statement. Her crossover impact, including appearances in Sports Illustrated Swimsuit Edition, a high-profile romance with Tiger Woods, Under Armour campaigns, and a fitness brand, expanded her audience far beyond skiing. At her peak, she earned $3 million per year from endorsements—enormous for a winter sport athlete and 50% more than the typical rival skier. Overcoming nine knee surgeries, Vonn competed at the 2026 Winter Olympics at age 41, proving longevity is the ultimate beauty standard.