Lionel Messi — The $150 Million Move That Changed MLS

$20M in jerseys in 24 hours. MLS valuations doubled. One signing.

When Messi signed with Inter Miami in 2023, MLS season ticket prices tripled overnight. Away teams charged premium "Messi pricing" — some stadiums doubled ticket prices specifically for his visits. Apple TV's MLS Season Pass subscriptions surged 110%. Inter Miami's valuation jumped from $600 million to over $1 billion in months. Adidas sold $20 million worth of Messi Inter Miami jerseys in the first 24 hours. One player's decision to move to a mid-table Florida franchise legitimized an entire league's global ambitions and restructured how MLS does business.

View Source

Comments on "Lionel Messi — The $150 Million Move That Changed MLS"

Create a free account or sign in to join the discussion.

Photos (1)

Comments on "Lionel Messi — The $150 Million Move That Changed MLS"