Nate Diaz

Nate Diaz once said "I'm not surprised, motherf***ers" after beating Conor McGregor, making it the most quoted line in UFC history. His fighting style involves getting punched in the face repeatedly until his opponent tires, then submitting them, which is objectively hilarious. With a 21-13 record, he is solidly middle-of-the-pack, but his two McGregor fights generated 3.2 million combined PPV buys, outperforming #3 in pay-per-view ratio. Diaz talks like a champion, fights like a gatekeeper, and gets paid like a headliner, showing 40% higher earnings relative to his win rate than typical UFC fighters.