#3
Conor McGregor
6.5 million PPV buys. 1-3 since 2016. Mouth > fists now.
Conor McGregor's press conference at UFC 194—'I'd like to take this chance to apologize... to absolutely nobody'—remains the single greatest promotional moment in UFC history. However, his mouth peaked around 2016 and his fighting followed suit. Since beating Eddie Alvarez for the double champ status, he has gone 1-3 in MMA and 0-1 in boxing. This brand outlived his performance, and his 25% win rate in recent fights is worse than Terrell Owens' 62% career catch rate.
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