Created a heel persona to avoid being cut. Lost both title shots.
Colby Covington was nearly cut from the UFC after a boring decision win in 2017, so he reinvented himself as the sport's most obnoxious heel. He has called out entire nations like Brazil, insulted champions' dead fathers, and worn a MAGA hat to every press conference. This persona earned him two title shots against Kamaru Usman—both losses. While his fighting is genuinely elite, with five-round cardio and relentless wrestling, his mouth writes checks his chin can't always cash. His 2–0 record in title fights is weaker than the average championship contender's, and his trash talk success rate is 100%, but his fighting one is only 69% overall.

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