From universally mocked to Balenciaga runway. $4 billion ugly shoe.
Crocs went from universally mocked to fashion staple in one of the greatest brand comebacks in retail history. The Classic Clog is made from Croslite foam that's impossibly comfortable, weighs almost nothing, and cleans with a garden hose. Healthcare workers, chefs, and gardeners adopted them for function. Then Balenciaga put them on the runway, Post Malone did a collab, and suddenly the ugliest shoe ever made became a $4 billion company's best seller.

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