Midjourney

The AI image generator that artists love to hate and marketers love to use. Midjourney V6 produces photorealistic images from text prompts that are indistinguishable from photographs in blind tests. Over 16 million users generate 100+ million images per month. The $10-60/month subscription has disrupted stock photography ($3 billion market), concept art, and marketing design. Shutterstock and Getty lost 30%+ of their market value as businesses switched to AI-generated imagery. Midjourney operates entirely through Discord with no website UI — an unconventional approach that hasn't slowed adoption.