Forza Horizon 6

Forza Horizon 6 carries the highest price tag in this top 10 at $69.99 — no discount, no bundle, just full sticker — and still plants itself at rank 6. The Horizon series has shipped over 35 million copies lifetime, and that installed base is converting immediately at launch. Driving physics rebuilt around a new South American map, cross-platform Xbox/PC progression, and a refined weather system are the headline upgrades. Revenue-per-unit here towers over every other entry: at more than 2.3 times the cost of Windrose and nearly 12 times the price of EA Play, each sale punches far above the chart average. That outsized per-transaction value explains how a full-price, no-sale racing title comfortably holds rank 6 against a field of lower-priced competitors.