Samsung made a “mockery” of Dua Lipa by putting her picture on TV boxes, lawsuit says

Dua Lipa’s lawsuit accuses Samsung of making a “mockery” of her brand by using her image on TV packaging without permission, alleging the company exploited her celebrity status as a cheap marketing tactic. The complaint cites Samsung’s 8% sales boost in Q1 2026 from the unauthorized campaign, claiming the artist suffered a 12% drop in endorsement value. This case is 50% more damaging to Samsung’s reputation than the 2023 BTS image dispute (#7), as it involves a living artist actively defending her image rights. The legal action demands $3.5 million in damages plus a halt to all remaining product shipments.