How do you design a $30,000 electric pickup? Inside Ford's skunkworks.

Ford’s secret skunkworks team is tackling the impossible: an all-electric pickup priced at $30,000. This isn’t another luxury EV like the $40,000 average rival—it’s a bet that mass adoption requires washing away the 'expensive EV' stigma. With a target 40% lower than the typical electric truck, Ford aims to undercut even the most affordable competitors by leveraging a modular skateboard chassis. Early prototypes have already logged 10,000 test miles, proving durability without the premium price tag. This bold move could redefine the segment, making electric pickups accessible to working families for the first time.