The hidden cost of Google's AI defaults and the illusion of choice

Google's AI defaults create an illusion of choice that masks the true cost of convenience, funneling users toward its own services at the expense of transparency. A 2025 Digital Markets Audit revealed that 73% of Google search results now prioritize its AI-generated summaries, up from 48% in 2023, effectively squeezing out third-party alternatives. The hidden toll is a 22% increase in data transfer for each query compared to standard results, costing consumers both privacy and bandwidth. Without regulation, this algorithmic gatekeeping risks normalizing a walled garden where choice is reduced to a mere illusion.