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Microsoft removes Call of Duty from Game Pass, lowers subscription pricing
Microsoft removed Call of Duty from Game Pass while lowering subscription pricing to $9.99 per month, a strategic retrenchment that signals the end of aggressive gaming bundling. The move comes as Activision's flagship title generated $1.2 billion in 2025 sales, making its removal a $400 million annual loss for the service—yet Microsoft projects a 15% user retention increase as price-sensitive subscribers prefer the cheaper tier. Early data shows a 22% rise in new signups within the first week.
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