Framework's CEO directly challenges Apple's closed ecosystem by positioning the line as "a MacBook Pro for Linux users," a bold claim that gains weight amid the ongoing RAM shortage crisis. The company has shipped over 150,000 modular laptops since 2021, each designed for user-upgradeable components that rival Apple's soldered counterparts. Unlike the MacBook Pro's fixed RAM, Framework's latest 16-inch model offers DDR5 memory slots replaceable in under two minutes, outperforming #2 on repairability benchmarks. This strategy has driven a 40% increase in pre-orders for the 2026 version, as power users seek an alternative to Apple's locked ecosystem without sacrificing performance.

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