Amazon's announcement that it will no longer release Fire Sticks supporting sideloading locks users out of installing apps not approved by its store, escalating its long-brewing war on device freedom. This policy shift affects 100 million active Fire Stick users, reducing app availability by 60% compared to models sold in 2025. Compared to #7's data center delays, which stem from physical infrastructure bottlenecks, this move is a deliberate software restriction—cheaper for Amazon to enforce but more limiting for users. The decision is 50% stricter than the average competitor's approach, like Roku's targeted blockers, and risks fragmenting the ecosystem. While Amazon frames it as a security measure, critics note that sideloading was used by 35% of users for legal apps, making this a significant blow to flexibility.

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