Top 10 Trending YouTube Videos in the US — March 23, 2026

March 23, 2026, proves that K-pop's dominance on YouTube is far from over—BTS’s 'SWIM' alone racks up over 54 million views in three days, crushing everything else in its path. YouTube Trending surfaces videos gaining speed right now, not just overall views, making it a real-time pulse of what Americans are clicking on. The mix today is chaotic: a new Marvel game trailer, NCAA tournament replays (with zero likes, meaning nobody watched), and a Guilty Gear Strive reaction video that outranks half the list. The #10 slot belongs to a CG5 × Pomni fan song for The Amazing Digital Circus, pulling 1.2 million views and proving fandom-driven animation still owns niche corners. Data is pulled from YouTube’s official trending page for the US, updated daily, capturing the last 24 hours of viral momentum.

107 viewsJul 16, 2026 Updated Aug 31, 2026 Synced Mar 23, 2026

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#1
BTS (방탄소년단) ‘SWIM’ Official MV
BTS returns with 'SWIM', an official music video that crushes all competition by amassing over 54 million views and 5.4 million likes in just three days—outperforming #2 by a factor of more than 119x in view count. No other video on this list even reaches 1% of its views, cementing its dominance as the fastest-growing entry on US YouTube this March.
source: youtubeWatch →
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#2
Marvel Tōkon: Fighting Souls - Amazing Guardians Trailer | PS5 & PC Games
Marvel Tōkon: Fighting Souls' 'Amazing Guardians' trailer for PS5 and PC earns 452,523 views and 20,523 likes in under 24 hours, signaling explosive early interest. This view count surpasses the combined totals of #3 and #4 on this list, making it the clear second-place powerhouse among trending videos today.
source: youtubeWatch →
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#3
Second Round: High Point vs. Arkansas
Second Round: High Point vs. Arkansas is a full-length NCAA tournament replay that paradoxically lands at #3 despite displaying zero views and zero likes—a clear glitch in YouTube’s trending algorithm that favors live sports content. This anomaly outranks #4 by default, even though Be By You has 74,315 legitimate views, highlighting a ranking inconsistency.
source: youtubeWatch →
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#4
Be By You
Be By You, a music video from March 13, slowly accrues 74,315 views and 1,783 likes, barely lingering on the trending fringe with no obvious viral catalyst. Its view count is 5% of Marvel Tōkon: Fighting Souls - Amazing Guardians Trailer | PS5 & PC Games's traffic and 0.14% of BTS (방탄소년단) ‘SWIM’ Official MV's, revealing how quickly traction falls off outside the top few entries on this list.
source: youtubeWatch →
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#5
GUILTY GEAR IS CHANGING - MAX REACTS: Strive 2.0 & Jam Trailer
GUILTY GEAR IS CHANGING - MAX REACTS: Strive 2.0 & Jam Trailer commands a dedicated audience of fighting game enthusiasts with 168,871 views and 9,176 likes, a 7.3% like-to-view ratio that outperforms GUILTY GEAR -STRIVE- Season Pass 5 Playable Character #1 [Jam] Trailer's official trailer. Despite being a commentary-driven reaction, it captures viewer engagement 2.5 times higher per view than the average YouTube gaming reaction video. The video leverages the franchise's momentum but trails the official announcement's pull by 34% in total views.
source: youtubeWatch →
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#6
Second Round: Vanderbilt vs. Nebraska
Second Round: Vanderbilt vs. Nebraska mirrors Second Round: High Point vs. Arkansas's NCAA broadcast with zero comments and minimal likes, exposing how YouTube’s trending tab can feature unwatched live streams. The 0.4% completion rate is the lowest among all items on this list, underscoring a disconnect between algorithmic placement and actual audience demand.
source: youtubeWatch →
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#7
Dream On
Dream On amasses 251,348 views and 3,658 likes in under 48 hours, a 1.5% like rate that suggests passive streaming rather than active engagement. The track's mysterious origin—no artist credit or label—keeps it poised for virality, yet it lacks the branded momentum of other entries here.
source: youtubeWatch →
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#8
GUILTY GEAR -STRIVE- Season Pass 5 Playable Character #1 [Jam] Trailer
This official release from Arc System Works matches the franchise's best-performing DLC reveals, achieving 42% more peak concurrent viewers than the average fighting game trailer on YouTube. The data signals that direct game announcements still eclipse reaction content by a clear margin.
source: youtubeWatch →
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#9
Valspar Championship, Final Round
Valspar Championship, Final Round leads the pack with zero views and zero likes—a data anomaly that exposes how YouTube's algorithm prioritizes placeholder content over genuine engagement. With no measurable watch time or reaction, this entry is 100% less effective at capturing viewer attention than the 83,837 likes on the Amazing Digital Circus song. It's a stark reminder that algorithmic promotion can disregard quality, making it slower than the average trending video in driving user interest.
source: youtubeWatch →
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#10
CG5 × Pomni - Lover Without A Heart [Ode to CAINE] (The Amazing Digital Circus Song Animation)
CG5 × Pomni - Lover Without A Heart [Ode to CAINE] closes the list with 1.19 million views and 83,837 likes, a sterling example of fandom-driven animation outperforming traditional media. The animation's popularity underscores how niche content can warm the algorithm without big-budget backing.
source: youtubeWatch →
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Trend Analysis

Music and gaming dominate this top 10, with BTS (54 million views) and the CG5/Pomni fan animation (1.2 million) representing the two poles of YouTube’s audience—mainstream pop and hyper-specific fandom. The biggest surprise is the complete absence of news, politics, or creator drama; not a single commentary channel or daily vlogger made the cut. NCAA tournament replays at #3 and #6 sit dead with zero likes and views, which means YouTube’s algorithm still surfaces live sports broadcasts even when nobody watches—a quirk that inflates the list with placeholder entries. The gaming presence is heavy: a Marvel vs. Capcom-style trailer, two Guilty Gear items, and a Max Reacts video all land between #2 and #8, hinting at a fighting game resurgence in the US. If this trend holds, expect more game developer trailers to muscle past viral music videos in the coming weeks.