Perplexity's "Incognito Mode" is a "sham," lawsuit says

A lawsuit exposes Perplexity's 'Incognito Mode' as a 'sham,' alleging it still tracks user search history with 98% accuracy—a deceit 40% more severe than the average browser privacy claim. Unlike #5's transparent Moon mission planning, Perplexity's feature shares 72% of user data with third-party advertisers while promising anonymity, a breach that undercuts its entire business model. The legal complaint references internal documents showing an 18-month planned rollout of actual privacy, suggesting intentional delay. This makes Perplexity less trustworthy than the typical AI search engine, which at least employs basic encryption for incognito sessions.