As electric truck demand craters, GM lays off workers and idles plant

GM has idled its electric truck plant and laid off 800 workers as demand for electric pickups collapses 52% year-over-year, far outpacing the broader EV slowdown. The automaker now sits on 45,000 unsold units—triple the inventory of #6's leading rival Ford—forcing production halts and cost cuts. Analysts attribute the cratering demand to higher interest rates, limited charging infrastructure, and sticker prices averaging $72,000, which is 30% higher than typical gas-powered alternatives. GM's woes highlight a stark disconnect between ambitious production targets and actual consumer appetite, leaving the company scrambling to adjust its EV strategy.