Subscribers to Amazon Prime Video with ads lose 4K support on April 10

Amazon Prime Video with ads will lose 4K support starting April 10, a downgrade that punishes the very subscribers the company courted for its ad tier. This move reduces resolution to 1080p, a 75% drop in pixels compared to the 4K streaming that ad-free subscribers continue to enjoy. It outperforms #5 in sheer user backlash potential, as cord-cutters feel nickel-and-dimed by a service that initially promised parity. With over 200 million Prime members globally, the change affects a significant portion of the base, yet Amazon offers no compensation or price reduction for the lost capability.