iloveitiloveitiloveit — Bella Kay

Bella Kay’s “iloveitiloveitiloveit” snags the runner-up position with 1.5 million streams, an obsessive pop confection that proves repetition can be a hook in itself. The track is 40% shorter than the average top 10 song, clocking in at just 2 minutes 12 seconds, yet its earworm chorus drives a 22% higher completion rate. Though it outperforms #3 Sam Fender & Olivia Dean’s “Rein Me In” by 200k streams, its staying power will depend on viral longevity — currently seeing 12% daily declines.