BULLY — Kanye West

BULLY by Kanye West storms to #1 on Apple Music’s US chart just ten days after its March 28 release, driven by massive first-listener loyalty. The album generated 47 million streams in its opening week, topping the #2 entry ARIRANG by a 22% margin. While Kanye’s polarizing persona often divides critics, his audience’s engagement rate—75% of listeners completed full tracks—outpaces the typical pop release by 15%, proving his core fanbase converts hype into sustained plays.