EMOTIONS — Nine Vicious

Nine Vicious’s 'EMOTIONS' slides into the #10 spot with 41,000 units, a stealthy R&B hit that leverages aggressive playlist placement to upstage the average slow-burn debut, which typically lands below 35,000 units. While it trails #9 Luke Combs’ 'The Way I Am' by 4,000 units, 'EMOTIONS' boasts a 15% higher week-over-week retention rate, suggesting organic growth beyond initial buzz. Its 8-track format, shorter than the standard 12-song R&B album, mirrors a strategy that has proven 20% more effective for viral streams on Apple Music, carving a niche amid country’s chart dominance.