Kanye West’s BULLY storms to #1 on the US Apple Music chart, a jagged 11-track assault released March 28 that proves his enduring command of cultural attention despite years of public controversy. Within its first week, the album generated 14 million on-demand streams, outpacing #2 ARIRANG by 18% and marking the fastest opening for any hip-hop album this quarter. The project’s raw production and confrontational lyrics have polarized critics but galvanized his fanbase, resulting in a 32% higher daily stream retention rate than the typical top-five debut. Even amid boycott calls, BULLY’s lead single “Victory March” alone accounted for 4.2 million streams in its debut day—30% more than the average track on this list. This data underscores that West’s influence, while divisive, remains commercially undeniable.
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