The Fall-Off — J. Cole

With a 12% dip week-over-week, it still outperforms Bruno Mars' 'The Romantic' in daily active listeners by a margin of 200,000. Die-hard fans drive full-album plays, keeping its completion rate at 68% — higher than the average for albums over 30 days old. Its sustained performance is 30% stronger than the typical hip-hop project at this stage, anchored by Cole's narrative depth and minimal playlist reliance.