The Fall-Off — J. Cole

J. Cole's 'The Fall-Off' holds at #8 with a decisive mid-chart boost after his surprise single dropped last week, which added 320,000 streams in 48 hours. This lifts its total daily plays to 780,000, outperforming #7 'KPop Demon Hunters' soundtrack's organic growth by 18%. However, the album has been out for six weeks, and its current momentum is 25% weaker than its debut week's numbers, a common pattern for February releases.