Muji

Muji (Mujirushi Ryohin, translating to 'no-brand quality goods') is a Japanese lifestyle, household goods, furniture, stationery, and apparel retailer operated by Tokyo-headquartered Ryohin Keikaku Co., Ltd. (TSE: 7453). Generating ¥784.6 billion in consolidated operating revenue across 1,474 global stores (717 domestic locations in Japan and 757 international stores), Muji expanded minimalist Japanese industrial design into an everyday household standard. Launched in December 1980 around three discipline rules—strict raw-material selection, streamlined manufacturing processes, and simplified unbleached packaging—Muji strips away decorative logos across more than 7,000 SKUs. Under long-standing advisory direction from designers including Kenya Hara, Naoto Fukasawa (creator of Muji's MoMA-collected wall-mounted CD player), and Jasper Morrison, Muji operates flagship stores, Café&Meal Muji dining, and Muji Hotel concepts.