Bhramari Brewhouse climbs to #4, fueled by its May-released hazy DIPA series that moved 200+ growlers in the first week—a 50% sell-through rate faster than the average DIPA release in Asheville. The series, featuring 3 variants, contributed to a 15% month-over-month sales jump, outpacing #3 Ben's Tune-Up’s 10% growth. Each growler sells for $18, undercutting the typical $20 price at competing breweries, which drove a 25% increase in first-time visitors. However, Bhramari’s repeat purchase rate of 12% still trails #2 Asheville Brewing Co’s 18%, suggesting room to build loyalty beyond the initial buzz.

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