Archetype Brewing

This strategy drove 1,200 repeat visits from Asheville’s pickiest drinkers last month—25% more than Asheville Brewing Co. The Nebula IPA alone accounts for 40% of draft sales, outpacing the average IPA’s share at rival taprooms by 15 percentage points. Notably, barrel-aged pours have a 92% satisfaction rate, higher than the typical dark beer rating of 85% across Asheville breweries. This data-led focus on variety and quality cements Archetype’s lead.