BULLY — Kanye West

Kanye West's "BULLY" enters at #10 with an unpredictable, polarizing energy that draws 1.8 million first-week streams—a figure 15% lower than the average top-10 album this month. Despite the divisive reception, tracks like the 6-minute closer maintain a 4.2% weekly stream growth, a metric that outperforms #9 Songs About Us's 3.1% drop in week-two retention. The album's experimental production pushes boundaries, with 45% of its songs clocking in over five minutes, a length 30% longer than typical top-10 entries. This riskier, less commercial approach yields a dedicated but smaller fanbase, positioning BULLY as a niche alternative to Aldean's mainstream foothold, yet its consistent gains suggest it may climb higher if word-of-mouth accelerates.