BULLY — Kanye West

Kanye West’s BULLY commands No. 6 with 890,000 first-week units, sparking both streams and debate. The album’s raw production and lyricism clock a 78% increase in daily active listeners on Apple Music, outpacing the typical rap release by 22%. It falls 12% short of ARIRANG’s streaming total, yet its controversy-driven viral clips have generated 3.2 million social mentions, more than any other entry on this list.