#7
Prince Jewellery & Watch Company
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Hong Kong's widest multi-brand selection (60+ brands across 14 HK stores, founded 1984) and organizer of the annual World Brand Piazza at the HK Watch & Clock Fair.
Founded in 1984 by Dr. Jimmy Tang in Tsim Sha Tsui, Prince Jewellery & Watch Company operates 14 Hong Kong stores (anchored by its 6-storey flagship at 49–52 Haiphong Road) and carries 60+ watch brands—the widest roster on this list.
Since 2010, it has also curated 13 haute horlogerie houses at the annual HKTDC World Brand Piazza.
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Founded in 1984 by Dr. Jimmy Tang in Tsim Sha Tsui, Prince Jewellery & Watch Company operates 14 Hong Kong stores (anchored by its 6-storey flagship at 49–52 Haiphong Road) and carries 60+ watch brands—the widest roster on this list.
Since 2010, it has also curated 13 haute horlogerie houses at the annual HKTDC World Brand Piazza.
Key Metrics
Specifications
Founded & Tenure1984 (42 Years)
HK Store Network14 HK Retail Stores (16 Greater China Branches)
Brands Carried60+ Watch Brands (incl. 13 World Brand Piazza)
Flagship LocationG–5/F, 49–52 Haiphong Rd & 23–25 Nathan Rd, TST
Corporate / QTS StatusWorld Brand Piazza Organizer at HKTDC Since 2010
Signature AdvantageWidest Multi-Brand Catalog (60+ Marques) in HK
Pros and Cons
Pros
- Widest multi-brand selection in Hong Kong with 60+ watch brands across 14 local stores
- Organizes the annual World Brand Piazza at the HKTDC Watch & Clock Fair featuring 13 haute horlogerie maisons
- 6-storey flagship at 49–52 Haiphong Road plus Prestige Tower (23–25 Nathan Road), Harbour City, and Sheung Shui
- Fast same-day inter-branch watch transfer if a model is held at another Hong Kong store
Cons
- Privately held company without public HKEX financial filings
- Busy multi-floor Tsim Sha Tsui showrooms feel less private than Central upstairs salons
- Smaller New Territories branches stock a subset of the 60+ brands
Eligibility
- Best for shoppers who want to compare 60+ brands—from Longines and Baume & Mercier to Breguet, Blancpain, Chopard, and Jacob & Co.—under one roof
- Great for Kowloon and New Territories buyers who appreciate same-day inter-store courier transfers
Things to Watch Out For
- Heavy weekend foot traffic along Haiphong Road and Nathan Road
- Privately owned, so annual revenue figures are not publicly disclosed
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