Like Nastya

Like Nastya, featuring Russian-born child creator Anastasia Radzinskaya, ranks ninth in YouTube history with 133 million subscribers and 123.53 billion lifetime views. Launched on 6 December 2016 by her parents Sergey and Yuri Radzinsky in Krasnodar, Russia, the channel began as a toy unboxing project before expanding into story-driven educational roleplay, life skills demonstrations, and children's amusement park travel logs. Relocating to Florida, the family built a multi-channel digital empire with content dubbed into German, Arabic, Spanish, French, and Hindi. Nastya's 1,120 uploads focus on relatable childhood themes such as friendship, healthy habits, family bonding, and school routines. Forbes has repeatedly recognized Nastya among the world's highest-earning YouTube personalities. Her brand encompasses retail toy lines, picture books, and licensed preschool consumer products, representing a leading example of international preschool video entertainment. Ranks ninth globally with 133 million subscribers and 123.53 billion views across family narrative videos. Russian-American youth creator Anastasia Radzinskaya, known as Like Nastya, ranks ninth in YouTube history with 133 million subscribers. Key benchmarks: subscribers millions: 133.0M; subscribers scaled: 133.0M; share of leader pct: 25.4%.