#10
Houdini Sportswear
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Stockholm circular-textile pioneer behind Polartec Power Houdi fleece and quiet, recyclable mono-material PFAS-free mountain shells.
Founded in Stockholm in 1993 by climber Lotta Giornofelice, Houdini treats mountain apparel as a closed-loop materials lab—eliminating PFAS years ahead of EU mandates, replacing shedding microfleece with Polartec Power Air/Power Stretch Pro, and designing mono-material polyester shells built for fiber-to-fiber recycling.
About Houdini Sportswear
Stockholm circular-textile pioneer behind Polartec Power Houdi fleece and quiet, recyclable mono-material PFAS-free mountain shells.
Also Ranks On
View canonical entity profile (4 lists) →Founded in Stockholm in 1993 by climber Lotta Giornofelice, Houdini treats mountain apparel as a closed-loop materials lab—eliminating PFAS years ahead of EU mandates, replacing shedding microfleece with Polartec Power Air/Power Stretch Pro, and designing mono-material polyester shells built for fiber-to-fiber recycling.
Key Metrics
Specifications
Founded1993 in Stockholm, Sweden
Cult Staple Power Houdi (Polartec Power Stretch Pro)
Shell Tech Atmos hydrophilic membrane & Made-to-Move3D draping
Pros and Cons
Pros
- Made-to-Move draping drapes fabric directly on climbing bodies in motion rather than flat 2D pattern blocks.
- 100% PFAS-free hydrophilic Atmos membranes feel whisper-quiet and soft compared with stiff ePTFE hardshells.
Cons
- Power Houdi fleece retails around $240–$260 and takes longer to dry once soaked than gridded ultralight fleece.
- Smaller global dealer network makes trying sizes in person harder outside Scandinavia and select alpine shops.
Eligibility
- Best for: Nordic ski touring, quiet non-crinkly mountain shells, and circular mono-material wardrobes
Things to Watch Out For
- Watch out for: Boutique Scandinavian production runs mean popular colors and sizes sell out fast outside Europe
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